Taiwan: Taiwan Thirsts for High-end Whiskey
Link to report:
In 2021, Taiwan imports of whiskey reached $553 USD million, up 19 percent compared to 2020. The United States ranks as the third largest supplier of imported whiskey with two percent market share, far behind United Kingdom (i.e. Scotland, 92 percent) and Japan (four percent). In 2021, Taiwan imported approximately 430,000 liters of whiskey from the United States ($3.9 USD million), with Jack Daniel’s and Jim Beam leading the pack. U.S. bourbon has great potential in this market but requires an aggressive, long-term campaign push to make an impact against the popular single malt Scotch.
