Taiwan: Stay-at-Home Economy Sparks Opportunities for US Ingredients

Covid-19 has accelerated digitalization and propelled emergence of new trends in Taiwan – rapidly growing cloud kitchens, popularizing at-home cooking, and expanding retail presence of frozen and prepared meals. The new phenomenon presents great opportunities for U.S. food ingredients that address versatility and adaptability in all types of recipes. In 2021, the United States exported $3.94 billion worth of farm and food products to Taiwan, making Taiwan its 6th largest overseas market. This report intends to provide inspirations for U.S. food and ingredient suppliers to tap into the trends and materialize potential with Taiwan food industry partners.