Taiwan: Post-COVID Market Demands Convenience and Foods with Added Health Benefits

Since 2019, Taiwan took a cautious attitude regarding the COVID-19 pandemic but is now finally loosening its border controls and mask mandates. Unlike during the pandemic when people were more inclined to cook at home, now consumers are again looking for quick and convenient food and beverage options. Aside from convenience, products with additional health benefits are also becoming more and more attractive. Moreover, inflation is another factor causing people to look for innovation. This report will go into details on these phenomena and discuss a case study on nut milk to show current market trend.