South Korea: Wine Market Report

South Korean wine imports reached a record $330 million in 2020, up 27 percent from 2019. Imports from the United States totaled $56 million, up 65 percent. Wine grew in popularity during the pandemic as people choose wine as a beverage of choice for drinking at home. The increase in young wine consumers and the growing popularity of wine will likely generate additional growth opportunities for U.S. wine in Korea in coming years.