South Korea: Beer Market Report
The imported beer market in South Korea continues robust growth due to strong consumer demand for diversified flavors and higher quality. Korea’s beer imports totaled $310 million in 2018, up 18 percent from the previous year. Imports from the United States amounted to $35 million during the period, up an impressive 99 percent. While American beer faces elevated competition in Korea against export-oriented competitors, increased demand for premium quality craft beer among the opinion-leading beer consumer groups should expand export opportunities for American beer to Korea in the coming years. The Korea International Beer Expo will be held March 21-23, 2019. ATO Seoul and the American Brewers Association plan to organize a 'Great American Craft Beer Showcase Seoul' booth in the show to present a variety of American craft beer.
