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Nigeria is one of Africa's largest retail consumer markets, however in 2023-2024, difficult economic conditions and changing government policies have taken a bite out of the country's food retail prospects. This report provides an overview of Nigeria’s retail sector, including market entry strategies, structure, distribution channels, and best export prospects.

Imports of wheat, rice, and corn in marketing year (MY) 2024/25 are estimated to increase as the economy stabilizes, inflation decreases, and the government implements a temporary zero-duty import policy for the afore-mentioned commodities until December 31.

Nigeria is the most populous country in Africa, with a relatively young and urbanizing populace. While there are clear food and agricultural export opportunities, the weakened economy is still making its way out of a very difficult 2023. Consumers are contending with food price inflation, and wages have not kept pace with the increase in living costs.