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The dynamic Costa Rican retail sector reflects the country's growing economy and increasing demand for new products. Consumers are influenced by tourism, culinary trends, and social media, with higher-end consumers paying premiums for healthy products and environmentally sustainable packaging.

On June 4, a Costa Rican court restored the Chaves administration's policy of dramatically lower tariffs on imported milled and rough rice, overturning an earlier court ruling that reversed the lower tariffs in April 2024.