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This report serves as a road map for U.S. companies exporting to Ecuador. While Ecuador is a challenging market for U.S. food and agricultural products, it is also one of opportunities. Domestic production cannot meet consumer demand, necessitating continued imports.

The retail industry is an important component of Ecuador’s economy. The 2022 forecasts for retail food sales is $24.9 billion and for consumer expenditures on food, beverages, and tobacco is $15.9 billion. Excellent sales prospects exist for U.S. food products to supply this sector.