Browse Data and Analysis

U.S. beef exports to East Asia in 2022 are again on record pace after a record year in 2021. Despite economic uncertainties due to the COVID-19 pandemic, continued global supply chain challenges, and a competitive global beef market, U.S. beef exports to East Asia, both in value and volume, were outstanding in the first half of 2022.

Bulgaria is a small but growing market for U.S. food and agricultural products. In 2021, total Bulgarian food and agricultural imports were valued at $6.13 billion, up 18 percent from 2020, of which 1.3 percent, or $80.13 million, were sourced from the United States. During the first eight months of 2022, total food and agricultural imports increased by 45.3 percent compared to the same period in 2021.

The Japanese food market was valued at $698 billion in 2021 with retail sales accounting for $467 billion (67 percent) and foodservice sales accounting for $231 billion (33 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States is the leading agricultural product supplier with a 23 percent market share in 2021.

Prior to the COVID-19 pandemic, Bulgaria was a growing market for food and beverages, with rising consumer confidence, declining unemployment, increasing incomes, and a stable number of foreign tourists driving expansion.

The tree nut market in Bulgaria had a slow, but stable recovery in marketing year (MY) 2021/22 due to reopening of the food service industry and an improved tourist and travel season. However, economic challenges, food inflation, and high energy prices have negatively affected the demand for higher-end nuts.

Mandarin (Citrus unshiu) production in Japan continues to gradually decrease along with a falling number of farmers. Overall Japanese citrus consumption fell as the price of imported citrus, including oranges, grapefruit and lemons, increased due to a combination of shipping challenges, inflation, and Japanese yen depreciation.

Bulgaria acceded to the European Union (EU) in 2007 and follows EU directives and regulations pertaining to food safety, quality, and standards. This report outlines legislation regarding U.S. food-product exports to Bulgaria, particularly those rules which differ from EU legislation.

As a European Union (EU) Member State, Bulgaria applies EU regulatory requirements for all animal- and plant-origin food and agricultural imports. Bulgarian regulatory authorities may be consulted, on a case-by-case basis, regarding import requirements for some categories of non-harmonized products.

Japan’s National Tax Agency (NTA) proposed 9 new geographical indications (GIs) for alcoholic beverages from the United Kingdom. NTA will accept public comments on the proposal through January 16, 2023.

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The return of international visitors to Japan has started to offer glimpses of positive economic activity among the hotel and restaurant industries. Hotels experienced guest stay increases of 32.5 percent year over year, to 42.1 million, up 5.8 percent compared to October 2019.