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In marketing year (MY) 2017/18, Colombian coffee production fell further than expected to 13.8 million bags (1 bag = 60 kilograms unless otherwise noted) green bean equivalent (GBE).
Colombia remains open to the adoption of biotech-derived commodities and innovative technologies.
SaborUSA is a non-traditional marketing campaign that effectively promotes U.S. food and beverages in Colombia by developing an innovative platform of social media tools, on TV advertisements....