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SaborUSA is a non-traditional marketing campaign that effectively promotes U.S. food and beverages in Colombia by developing an innovative platform of social media tools, on TV advertisements....
The United States is poised to exceed past record levels of food and agricultural exports to Colombia, which in 2015 was the 8th largest market worldwide with $2.4 billion in sales.
Free Trade Agreements (FTAs) help expand foreign markets for U.S. producers and exporters by reducing trade barriers, fostering a more stable and transparent environment for trade and investment...
Graphic illustrating the growth of U.S. agricultural exports in response to trade agreements over the past 70 years.