Browse Data and Analysis

Canada continues to be the largest export market for U.S. consumer-oriented products. In 2023, U.S. consumer-oriented exports to Canada reached $20.2 billion, representing 25 percent of the total value of U.S. consumer-oriented exports worldwide.

Canada is the largest overseas market for U.S. high-value, consumer-oriented products, with exports reaching $20.4 billion in 2023 – representing a 2 percent growth from 2022. Canada's retail market is mature and largely consolidated, with five retailers comprising nearly 80 percent of the total retail grocery market.

Wine grape production in 2025 is forecast to improve by five percent on favorable winter conditions, which will translate into a slight increase in wine production.

Côte d'Ivoire's wine market is a growing, and set to further expand thanks to the takeoff of a modern and internationally well connected middle class. At the same time, urbanization is expanding alongside a dynamic retail market offering U.S. wines a potentially attractive export destination.

Health Canada opened public consultations on proposed compositional requirements for infant foods and foods currently regulated as foods for special dietary use. Interested stakeholders may submit their comments until December 23, 2024.

The five biggest corporations, Shoprite Holdings Ltd., Pick n Pay Retailers Pty Ltd., Spar Group Ltd., Walmart-owned Massmart, and Woolworths Holdings Ltd., account for a substantial portion of the retail food market in South Africa. When combined, they make up over 60% of all retail food sales.

Ghana’s modern retail outlets are in the country’s large urban centers, where the major shopping malls are located. Beyond the capital city of Accra and the regional capitals, retail stores tend to be smaller. The retail sector is dominated by small local grocers, who control 83 percent of the market.

Nigeria is one of Africa's largest retail consumer markets, however in 2023-2024, difficult economic conditions and changing government policies have taken a bite out of the country's food retail prospects. This report provides an overview of Nigeria’s retail sector, including market entry strategies, structure, distribution channels, and best export prospects.

Côte d’Ivoire’s retail food industry is on an upward trajectory; it is a major importer of food products and ingredients. Food imports will grow in the near- to medium-term since the retail food industry is unable to meet demand through domestic food manufactures alone.

The Kenyan dairy and beef sectors are important drivers of the country’s economic growth, yet both sectors are unable to meet domestic demand. The challenges facing Kenya’s dairy and beef sectors present opportunities for U.S. technical capacity building in research, knowledge, and technology transfer.

On July 25, 2024, the Province of British Columbia announced additional temporary supports for B.C. wineries to support production of the 2024 vintage. These supports enable all B.C. wineries to produce a 2024 vintage using imported wine grapes, juice, and unfinished wines to supplement a short domestic wine grape crop.

While the United States holds a 5-year average of less than 1 percent market share ($20.7 million in 2023 exports), Senegal has a growing food manufacturing industry that seeks cost-competitive ingredients and is expanding its exports to neighboring countries.