Browse Data and Analysis

U.S. food and agricultural products have continued to prove popular in the New Zealand market. In 2023, the value of these products was a record US$ 9.3 million, US$ 3.4 million of which were consumer-oriented products.

After a 2023 outbreak, and the authorization of three types of vaccines, a new Bluetongue disease outbreak occurred again in the Netherlands in the summer of 2024. The disease is also spreading to neighboring countries Belgium and Germany.

The turnover of the Dutch retail sector was valued at $54 billion in 2023. The sector is relatively consolidated, with the two largest food retailers controlling almost 60 percent of the market. Due to rising retail prices, consumers visit multiple supermarkets and increasingly choose private label products.

New Zealand fluid milk production is forecasted to be 21.2 million metric tons (MMT) in the 2024 market year (MY). This is a decrease on the previous 5-year average of ~21.6 MMT, reflecting the decreasing herd numbers and the short-term effects of the following: El Niño weather pattern, softening revenue, high cost of debt servicing, and challenging feed and fertilizer prices.

The turnover of the Dutch food processing industry in 2021 (most recent data available) was valued at $99 billion. There are almost 8,500 food processing companies active in the Netherlands and together they account for over 150,000 jobs.

The Netherlands is working towards a ‘sugar tax’. As a first step, the existing levy on non-alcoholic beverages (excluding dairy, soy drinks and water) was increased to €0.26 ($0.29) per liter starting January 1, 2024.

New Zealand fluid milk production in 2024 is forecast to decline by 0.5 percent to 21.4 million metric tons (MMT). This situation results from recent decreases in farm gate milk price forecasts, as well as rising interest rates, which are expected to...

The turnover of the Dutch retail sector was valued at $48.7 billion in 2022. The sector is relatively consolidated, with the two largest food retailers controlling almost 60 percent of the market. Retail prices of some basic shopping items increased by 15 percent, resulting in consumers visiting multiple supermarkets and increasingly choosing private label products.

U.S. food and agricultural products have continued to prove popular in the New Zealand market, and in 2022 the value of these products was a record US$ 629 million, US$ 413 million of which were consumer-oriented products.

FAS/Wellington’s New Zealand milk production forecast is raised for 2023 to 21.5 million metric tons (MMT) as a result of favorable pasture growing conditions entering the year and strong milk production during the first four months of 2023.

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.

The turnover of the Dutch food processing industry in 2021 (most recent data available) was valued at $83 billion. There are more than 8,000 food processing companies active in the Netherlands and together they account for an estimated 150,000 jobs.