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Fueled by Filipinos' fondness for food indulgences, rising disposable incomes, and increasing urbanization, the $1.2 billion confectionery and ice cream market is expected to see robust growth of eight percent annually through 2028.
The U.S.-Japan Trade Agreement (USJTA) entered Year 5 of the agreement implementation on April 1, 2023.
Taiwan’s GDP per capita is expected to surpass Japan and Korea, making its consumers with the strongest spending power in Eastern Asia. At the same time, demand for international sweets and snacks are growing as consumers compensate for not being able to travel abroad. ATO-Taipei conducted retail research on popular products and origins to show market opportunities and preferences.