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The western half of Japan, with its main hub in Osaka, accounts for nearly 40 percent of Japan’s population and one-third of the country’s gross domestic product. Many of Japan’s largest food manufacturers and processors are headquartered in the Kansai region which includes the three major cities of Osaka, Kobe, and Kyoto.

The Agricultural Trade Office (ATO) in Beijing coordinated with FAS Trade Missions and Shows to conduct "Snack and Relax!", a hybrid Virtual Market Showcase for U.S. snack and craft beer products from December 14 to 16, 2021 (China Standard Time). Despite extraordinary obstacles in the form of sudden, stringent COVID-19 control measures on hotel conference centers and 48-hour nucleic acid test requirements for all in-person attendees, the three-day event hosted 106 one-on-one meetings that connected 16 U.S. exhibitors with 24 buyer companies in China.

ANUFOOD Brazil will have its third edition in Sao Paulo on April 12-14, 2022. Due to the success of the ANUFOOD trade show in 2020, the Foreign Agricultural Service's Agricultural Trade Office (ATO) in Sao Paulo will host a USA Pavilion. The USA Pavilion will serve as a place to strengthen trade relations between American exporters and local importers and distributors.

In July 2021, FAS China staff attended the 7th Food and Beverage Innovation Forum (FBIF). This report includes information and noteworthy trends as presented and discussed at the FBIF, not FAS China’s official data or position.

FAS Lagos recruited 24 Nigerian restaurant owners, hotel operators, and importer-distributors to attend the 2019 National Restaurant Association (NRA) Show on May 18-21, 2019, in Chicago, Illinois.

From September 7-9, 2021, the Agricultural Trade Office (ATO) in Hong Kong hosted the strongest national pavilion at HOFEX, the largest food trade show in Hong Kong.

Trade shows in the United States and abroad can help U.S. companies expand their reach to potential customers around the globe.

The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the second consecutive time in 2020.

This report provides a list of food, beverage, and agricultural trade shows held in India, Nepal, and Sri Lanka during calendar year 2021.

FAS Islamabad, in collaboration with the USA Dry Pea and Lentil Council (USADPLC), organized the first-ever U.S. Virtual Trade Mission (VTM) for Pakistani buyers of U.S. pulses on November 3 – 4, 2020

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.