New Zealand: New Zealand - a Key Market for US Fresh Fruit
Link to report:
While New Zealand is a population of just 5 million, consumers in this market have high spending power and it presents strong prospects for U.S. products, including fresh fruit. One of the main advantages for the United States is New Zealand’s domestic growing season is counter-seasonal to the United States, so U.S. fruit is available in months when local fruit is not available and Southern Hemisphere competitor fruit (Australia, Chile) is not in supply. While COVID-19 has impacted the New Zealand retail market, demand for fresh fruit has remained high.
