Morocco: Food Service - Hotel Restaurant Institutional

  |   Attaché Report (GAIN)   |   MO2023-0015

Morocco’s hotel, restaurant, and institutional sector consistently improved its strength in 2023, reflected in the surge of tourist arrivals. According to a Ministry of Tourism report, Morocco received 10.9 million tourists and registered a 75 percent increase compared to pre-pandemic levels. Implementation of the U.S.-Morocco Free Trade Agreement (FTA) led to ongoing elimination of numerous tariffs on consumer-oriented products. In 2023, tariffs on items such as lentils, sugar confections, and food preparations were completely phased out.

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