Malaysia: Food Service - Hotel Restaurant Institutional

Easing of border restrictions and re-opening of food businesses in 2022 have helped to drive post-pandemic recovery in Malaysia's hotel, restaurant, and institutional (HRI) industry. Despite the pandemic and global supply chain impact, the demand for foreign consumer-oriented food and beverage products is strong. Malaysian imports of U.S. consumer-oriented food and beverage increased 7.5 percent over the previous year to $650 million USD in 2021. The best prospective U.S. products for the Malaysian HRI market include dairy, fresh fruits, processed fruit, seafood, pork, and beef.