Malaysia: Food Service - Hotel Restaurant Institutional

The COVID-19 pandemic and ensuing movement control orders have severely impacted the Malaysian hotel, restaurant, and institutional (HRI) industry, with a significant decline of 71.2 percent to $12.5 billion in tourism receipts in 2020. Despite these headwinds, Malaysian demand for foreign consumeroriented food and beverage products continues to be robust. In fact, demand for these products have been particularly strong in 2020, with imports increased by 7.4 percent (compared to the previous year) to $571 million USD. Best prospective U.S. products for the Malaysian HRI market include dairy, fresh fruits, processed fruit, seafood, pork, and beef.