Japan: The WASABI - Hot News from Japan Vol. 13 Issue 7
Cooperators held a number of promotional events across Japan in May 2017, including the most recent Cooperator to enter the Japanese market, the California Olive Oil Council (COOC). COOC hosted a promotional dinner at the Tokyo American Club, whose Executive Chef innovatively incorporated California olive oil into each dish. Over 50 trade associations and organizations representing U.S. agricultural producers are actively promoting U.S. exports to Japan, the United States’ fourth-largest single-country agricultural export market.
