Japan: Frozen Food Sector Continues to Show Promise

Frozen food production that was nearly zero in 1958 has transformed into an approximately $6.6 billion market today. The growing popularity and convenience among consumers in Japan for frozen foods, continue to steadily increase, particularly since the 2011 Tohoku triple disaster: earthquake, tsunami, and nuclear power plant meltdown. This report highlights frozen food production, the top frozen foods imported into Japan, the growing market trends within this segment and considerations for market entry.