India: Exporter Guide

Following the catastrophic second COVID-19 wave, India is set to regain its momentum and become the fastest-growing major economy in the world. Throughout the pandemic, Indian consumers have maintained high demand for imported food and agricultural products supported by a growing middle class with greater disposable income. The impact of COVID-19 has further shifted preferences toward immunity boosting, protein-rich, natural, vegan, and organic food products. This consumer behavior, in addition to a sharp increase in e-retail, presents greater opportunities for U.S. exporters. Despite the rapid demand growth for imported food products, India persists as a difficult market for U.S. exporters due to supply chain disruptions, high tariffs, a challenging regulatory environment, and competition from domestic and international suppliers.