Hong Kong: Research Study on Food Preferences of Mature Consumers

In view of the growing aging population in Hong Kong and its potent purchasing power, ATO Hong Kong commissioned market research on the food preferences of mature consumers through a public tendering process in 2020. The study was completed in late 2020. This GAIN report provides U.S. exporters with the findings, which include: the population of the mature/well-off consumers, market size of the target group’s food consumption, the top ten most wanted products, the perceived merits/shortcomings of U.S. products, competition, effective marketing channels, dining preferences, etc. The first page of this report is a one-page summary of the key findings.

Hong Kong: Research Study on Food Preferences of Mature Consumers