Ghana: Ghana Alcoholic Beverages Report

Alcoholic beverages imported into Ghana increased from $56 million in 2019 to $87 million in 2023. Similarly, imports of U.S. alcoholic beverages to Ghana are on an upward trend in the same period from $267,000 in 2019 to $1 million in 2023. However, consumer knowledge about the variety and quality of U.S. alcoholic beverages remains low compared to alcohol from other regions of the world. Post expects sales to increase as the economy stabilizes, incomes rise, and consumers shift away from traditional alcoholic beverages. Due to positive developments in Ghana’s hospitality and retail sectors, it is expected that alcohol sales will increase