EU-28: The EU’s Promotion Programs for Agricultural Products in 2018

In 2018, the European Commission allocated a total of EUR 172.5 million to 79 programs for the promotion of the European Union’s (EU) agri-food products both in Europe and worldwide. The focus is on promoting EU quality schemes and labels such as Geographical Indications (GIs) and organic products, especially in export markets outside of the EU. There are 23 programs that apply to the fruit and vegetables sector, other sectors include cheese and dairy products.  

EU-28: The EU’s Promotion Programs for Agricultural Products in 2018